The Power and Role of Reference Groups By Josmari Lizardo If you have social media and follow any influencers with a vast audience, congratulations, you’re in a reference group! This article will discuss the...
The 3Bs of Marketing
The 3 Bs of Marketing When it comes to marketing, we often use catchy ways to remember important terms, such as the 4ps and the 7ps. However, we often overlook the significance of the 3Bs-Brand Identity, Brand Image, and...
How someone’s attitude can influence their buying decisions
On any given day, I'm juggling my schedule, my children scheduled, making breakfast, and getting everyone ready for something, all while ensuring activities don't conflict with each other and that we get to them on time....
How someone’s attitude can influence their buying decisions
On any given day, I'm juggling my schedule, my children scheduled, making breakfast, and getting everyone ready for something, all while ensuring activities don't conflict with each other and that we get to them on time....
Thoughtful Decision Making while Avoiding Buyer’s Remorse
At a very young age, my mother taught me that if something I wanted cost more than $100, I should go home and think about it. Then there's that basic guideline: if you want something, go home, and if you still can't stop...
The Psychology of Customer Loyalty: How to Keep Customers Coming Back
Customer loyalty is one of the most critical aspects of marketing, and it can significantly impact an organization's success. Building customer loyalty involves providing exceptional customer experience while offering...
The Data access that will help with Sales Growth & Development
In the ever-evolving insurance industry, staying competitive and achieving sustainable growth is paramount. Insurance companies are increasingly turning to data-driven strategies to navigate this complex terrain. In this...
Data Points in the Insurance Industry: Information into Actionable Insights
Data Points in the Insurance Industry: Information into Actionable Insights The insurance industry thrives on risk management, a practice rooted deeply in data analysis. With the rise of big data and...