By Josmari Lizardo Technology and easy experiences are redefining the customer experience in the insurance industry. "Omnichannel isn't just a strategy-it's the expectation of every customer." - Unknown In order to keep up...
How Lean Six Sigma Can Transform the Protection & Insurance Industry
Discover how Lean Six Sigma principles improve efficiencies, enhance customer experience, and reduce waste in the insurance industry. Customer satisfaction, efficiency, and precision are critical for insurance or mobile...
The Understanding of Key Client Types in the Protection Industry
The Understanding of Key Client Types in the Protection Industry It is critical to understand the various types of clients in the insurance field, from OEMs to retail partners, and their significant influence on the...
How Omnichannel Marketing is Transforming the Protection Service Industry
Discover how Omnichannel is redefining sales, retention, and customer engagement in the protection and insurance sector. In my current professional field, we focus on how our clients can provide a better experience when...
Peace of Mind with Every Sale
Several months ago I was conducting a training to a group of new hires for a computer store. These sales agents were extremely technical and knowledgeable in all things computer related but didn’t have sales skillsets or...
The Power & Role of Reference Groups
If you have social media and follow any influencers with a vast audience, congratulations, you’re in a reference group! This article will discuss the different types of reference groups within social influences and how they...
The 3Bs of Marketing
The 3 Bs of Marketing When it comes to marketing, we often use catchy ways to remember important terms, such as the 4ps and the 7ps. However, we often overlook the significance of the 3Bs-Brand Identity, Brand Image, and...
How someone’s attitude can influence their buying decisions
On any given day, I'm juggling my schedule, my children scheduled, making breakfast, and getting everyone ready for something, all while ensuring activities don't conflict with each other and that we get to them on time....