by Josmari Lizardo | October 29th, 2024 | General, Special Topics in Marketing
Discover how Omnichannel is redefining sales, retention, and customer engagement in the protection and insurance sector. In my current professional field, we focus on how our clients can provide a better experience when offering protection plans or services to...
by Josmari Lizardo | August 6th, 2024 | General
If you have social media and follow any influencers with a vast audience, congratulations, you’re in a reference group! This article will discuss the different types of reference groups within social influences and how they affect consumer behavior. Every day,...
by Josmari Lizardo | July 16th, 2024 | General
On any given day, I’m juggling my schedule, my children scheduled, making breakfast, and getting everyone ready for something, all while ensuring activities don’t conflict with each other and that we get to them on time. Aside from the chaos, I...
by Josmari Lizardo | July 9th, 2024 | General
At a very young age, my mother taught me that if something I wanted cost more than $100, I should go home and think about it. Then there’s that basic guideline: if you want something, go home, and if you still can’t stop thinking about it after a week,...
by Josmari Lizardo | January 11th, 2024 | General
Customer loyalty is one of the most critical aspects of marketing, and it can significantly impact an organization’s success. Building customer loyalty involves providing exceptional customer experience while offering quality products and services. Additionally,...
by Josmari Lizardo | October 9th, 2023 | General
In the ever-evolving insurance industry, staying competitive and achieving sustainable growth is paramount. Insurance companies are increasingly turning to data-driven strategies to navigate this complex terrain. In this article, let’s explore how Sales Growth...
