by Josmari Lizardo | September 29th, 2023 | General
In today’s ever-changing sales landscape, it takes more than just a good sales pitch to stay ahead of the curve and consistently drive growth. Sales leaders must use marketing research data to inform decisions, identify trends, and generate revenue. In this...
by Josmari Lizardo | September 15th, 2023 | General
Are you looking to boost your omnichannel success? If so, listen up! Marketing research is the key to providing a seamless customer experience across multiple channels, and we have the inside scoop on how to make it happen. Keep reading to learn...
by Josmari Lizardo | September 15th, 2023 | General
Mystery shopping has become a great tool in my current role to assess and improve the quality of their service. To maximize the effectiveness of mystery shopping, gathering actionable feedback through a well-designed survey is essential. Here’s a look at the...
by Josmari Lizardo | September 7th, 2023 | General
A successful research study is well-designed and executed. The first step in designing a successful research study is to identify the need behind the research. What do you want to learn from the study? Once you know the research question, you can develop a research...
by Josmari Lizardo | August 24th, 2023 | General
In today’s competitive business environment, it’s crucial to deliver products and services that meet customer needs. When crafting or responding to an RFP, it’s essential to incorporate thorough marketing research to create a winning proposal. This...
by Josmari Lizardo | August 14th, 2023 | General
Writing a marketing plan can be intimidating, but it is a must-have for the success of any business. A well-thought-out marketing plan will help you understand your audience, your marketing and sales objectives, and how to reach them. Let’s dive into a...
