by Josmari Lizardo | November 19th, 2024 | Special Topics in Marketing
By Josmari Lizardo Technology and easy experiences are redefining the customer experience in the insurance industry. “Omnichannel isn’t just a strategy-it’s the expectation of every customer.” – Unknown In order to keep up with the times,...
by Josmari Lizardo | November 12th, 2024 | Special Topics in Marketing
Discover how Lean Six Sigma principles improve efficiencies, enhance customer experience, and reduce waste in the insurance industry. Customer satisfaction, efficiency, and precision are critical for insurance or mobile protection. Lean Six Sigma is a methodology...
by Josmari Lizardo | November 5th, 2024 | Special Topics in Marketing
The Understanding of Key Client Types in the Protection Industry It is critical to understand the various types of clients in the insurance field, from OEMs to retail partners, and their significant influence on the business’s success. When it comes to the...
by Josmari Lizardo | October 29th, 2024 | General, Special Topics in Marketing
Discover how Omnichannel is redefining sales, retention, and customer engagement in the protection and insurance sector. In my current professional field, we focus on how our clients can provide a better experience when offering protection plans or services to...
by Josmari Lizardo | October 22nd, 2024 | Special Topics in Marketing
Several months ago I was conducting a training to a group of new hires for a computer store. These sales agents were extremely technical and knowledgeable in all things computer related but didn’t have sales skillsets or strategy. During our time I provided examples...
