The 3Bs of Marketing

The 3 Bs of Marketing  When it comes to marketing, we often use catchy ways to remember important terms, such as the 4ps and the 7ps. However, we often overlook the significance of the 3Bs-Brand Identity, Brand Image, and Brand Personality. These three elements play a...

What should I buy next?

H O W C O M P A N I E S L E V E R A G E I N F L U E N C E R S  T O  D R I V E R E V E N U E According to this site, 76% of consumers have purchased a product they saw in a brand’s social media post. Social media is one the easiest (and perhaps laziest) examples of...

Softball made me do it:

Virtual training in my living room Virtual reality allows consumers to be immersed in the products and services that they are going to be purchasing. Marketers can capitalize on this journey and tailor experiences for their audiences and the companies they represent....

Protect your bubble

Protect Your Bubble is an award-winning insurance and warranty provider specializing in protection plans. A UK-based company with an impressive marketing strategy aimed at consumers with electronic devices. Protect Your Bubble has found that online interaction with...