In today's ever-changing sales landscape, it takes more than just a good sales pitch to stay ahead of the curve and consistently drive growth. Sales leaders must use marketing research data to inform decisions, identify...
Marketing Research for Sales Enablement Managers in the Omnichannel Sales World
Are you looking to boost your omnichannel success? If so, listen up! Marketing research is the key to providing a seamless customer experience across multiple channels, and we have the inside scoop on how to make it...
Best Type of Surveys for a Successful Mystery Shopping Experience
Mystery shopping has become a great tool in my current role to assess and improve the quality of their service. To maximize the effectiveness of mystery shopping, gathering actionable feedback through a well-designed survey...
Designing Successful Marketing Research in the Insurance Industry
A successful research study is well-designed and executed. The first step in designing a successful research study is to identify the need behind the research. What do you want to learn from the study? Once you know the...
The Crucial Role of Marketing Research Within an RFP Process
In today's competitive business environment, it's crucial to deliver products and services that meet customer needs. When crafting or responding to an RFP, it's essential to incorporate thorough marketing research to create...
Developing a Winning Marketing Strategy
Writing a marketing plan can be intimidating, but it is a must-have for the success of any business. A well-thought-out marketing plan will help you understand your audience, your marketing and sales objectives, and how to...
Optimizing your Email Subject line for maximum reach
"Mac Computer" by Ilya Pavlov/ CC0 1.0 In 2017, I started working for a company that provides preventive healthcare services to organizations nationwide. My job was to cold call different entities and find the correct...
How one image can organize your Home
In my home, there’s nothing more stressful or tedious than clutter. Having a family of six, with work, school, and extra-curricular activities, to then add taking care of a house, is a lot. So, while I take a break from all...