On any given day, I'm juggling my schedule, my children scheduled, making breakfast, and getting everyone ready for something, all while ensuring activities don't conflict with each other and that we get to them on time....
Thoughtful Decision Making while Avoiding Buyer’s Remorse
At a very young age, my mother taught me that if something I wanted cost more than $100, I should go home and think about it. Then there's that basic guideline: if you want something, go home, and if you still can't stop...
The Psychology of Customer Loyalty: How to Keep Customers Coming Back
Customer loyalty is one of the most critical aspects of marketing, and it can significantly impact an organization's success. Building customer loyalty involves providing exceptional customer experience while offering...
The Data access that will help with Sales Growth & Development
In the ever-evolving insurance industry, staying competitive and achieving sustainable growth is paramount. Insurance companies are increasingly turning to data-driven strategies to navigate this complex terrain. In this...
Data Points in the Insurance Industry: Information into Actionable Insights
Data Points in the Insurance Industry: Information into Actionable Insights The insurance industry thrives on risk management, a practice rooted deeply in data analysis. With the rise of big data and...
Leveraging Marketing Research Data to Excel as Sales Growth & Development Leader
In today's ever-changing sales landscape, it takes more than just a good sales pitch to stay ahead of the curve and consistently drive growth. Sales leaders must use marketing research data to inform decisions, identify...
Marketing Research for Sales Enablement Managers in the Omnichannel Sales World
Are you looking to boost your omnichannel success? If so, listen up! Marketing research is the key to providing a seamless customer experience across multiple channels, and we have the inside scoop on how to make it...
Best Type of Surveys for a Successful Mystery Shopping Experience
Mystery shopping has become a great tool in my current role to assess and improve the quality of their service. To maximize the effectiveness of mystery shopping, gathering actionable feedback through a well-designed survey...